The ANTARA Group

  • Home
  • Our Team
  • Our Services
  • Our Partners
  • Whitepapers
  • Webinars
  • Blog
  • Contact
Home / Mike Vignato

April 14, 2015 by Mike Vignato Leave a Comment

Channel Sales Marketing Material

So you have been chasing your tail and burning the midnight oil trying to implement the first 3 steps we discussed in this blog. Take a deep breath.  Think of Channel Marketing as an extension of what you are already doing (or should be doing) with some modifications. Use your existing sales slicks with a […]

Filed Under: Sales and Marketing

February 24, 2015 by Mike Vignato Leave a Comment

Training Your Channel Sales Partners

Welcome to the can of worms I like to call Channel Training.  First off, lets set expectations.  Your channel partners/resellers are not on your direct payroll. They are often not going to just sell your wares. You will still need your direct sales force to run the sales process. With these expectations in mind, I […]

Filed Under: Industry Insights, Sales and Marketing

February 17, 2015 by Mike Vignato Leave a Comment

Building a Channel Sales Program – Setting Commissions

Many people feel that 10% is the magic number for Channel Sales commission.  I don’t know where they came up with this number or how.  My guess would be people are trying to limit the cost of sales as we all know that Channel Sales are more expensive then direct sales. In my view it […]

Filed Under: Industry Insights, Sales and Marketing

February 9, 2015 by Mike Vignato Leave a Comment

The Truth Behind Channel Sales Programs

So you have heard all these wonderful things about having a Channel Sales Program for your Data Center/Cloud Operation.  Really, how hard can it be?  Offer a 10% commission and the resellers will come knocking on your door.  It is sure to give you that 25-40% boast to your sales numbers you and your shareholders […]

Filed Under: Industry Insights, Sales and Marketing

January 26, 2015 by Mike Vignato Leave a Comment

The BANT Approach

In sales, following the principles of BANT the acronym for budget, authority, need and timeline is always a useful strategy and one worth remembering. Budget The first thing to determine in a deal is whether a budget exists. Do they have the money? You need to know this before spending valuable time on an opportunity […]

Filed Under: Industry Insights, Sales and Marketing Tagged With: colocation, data center, sales and marketing

  • 1
  • 2
  • Next Page »

Get in touch with us

We look forward to hearing from you!
Call us at 858-480-9921 or send us a message using the form below.

* required information

Stay In The Loop

Join our mailing list for industry insights from The ANTARA Group



Latest from the Blog

  • The Case for Event-Driven Infrastructure
  • This is How You Differentiate the Cloud Costs of Amazon, Microsoft, and Google
  • Google Has Just Acquired Qwiklabs: The AWS Training Vendor
  • What Enterprises Like GE Want to See from Cloud Vendors Like Amazon
  • Despite DDoS Attacks, Don’t Turn Your Back on DNS Providers
ANTARA Webinars Graphic

Connect with us

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Search

Get in Touch

Call us at 858-480-9921 or send us a message.
* required information

Copyright © 2012 - 2023 · The Antara Group · All Rights Reserved

Copyright © 2023 · Antara Child Theme on Genesis Framework · WordPress · Log in